Search & Find
RCSC 451: Marketing Strategy
- Introduction
- Assignment 1: The Macro Environment
- Assignment 2: Consumer & Business Markets
- Citing Sources
- Research Assistance
Introduction
This research guide is organized by the different sections of your first two assignments. It includes some explanation for finding information and recommended sources to consult for your research. The sources listed include print (paper) resources with their corresponding call numbers and locations in the library and links to electronic databases accessible to UA students and faculty through the UA Library. There are also links to some web page resources that are considered authoritative sources.
The list of sources is not exhaustive; these are recommended sources. You may need to consult additional resources to find the information you need.
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